Virgin Games, a wholly owned subsidiary of one of the world's most recognised and respected brands, was established in 2004 to provide players with a unique gaming experience across a range of popular gaming products, with the key focus on entertainment, delivered in the "fun Virgin way".
Rapid eCommerce market growth both in the UK and outside with new overseas jurisdiction opportunities meant that, when Virgin Games took the decision to build its own platform, it needed a payments solution which not only supported the needs of its existing customers but one which was flexible and adaptable enough to support the evolution and future growth of the business.
As a result of bringing all software solutions in house - to ensure full ownership of the customer experience- and support the development of the organisation’s international expansion strategy, Virgin Games required a direct integration into a payment service provider. Ideally, they were looking for a provider with an excellent reputation for resilience, an ability not just to integrate into their acquiring bank but also offer a fully outsourced solution that enabled players both domestic and in new international target jurisdictions to gamble online conveniently and securely, without disruption or delay.
The chosen payments provider needed to offer:
Having considered a number of possible options, their solution was DataCash. The decision was based upon reputation and expertise within the gaming sector and an extensive offering of alternative payment methods. DataCash was able to provide Virgin Games with an eCommerce solution which not only supported bank card processing via 3-D Secure, but also supported e-wallets, Neteller, PayPal, Moneybookers and the emergent payment options such as UKash - all through the one integration.
As a result of implementing the DataCash payment solution, Virgin Games have been able to:
"The DataCash Payment Solution has been an impressive tool that has allowed our business to successfully enter new markets, provide full control over reconciliation and increase online conversion rates by facilitating the speedy transfer of funds not just from, but more importantly back, to our customers.
DataCash were selected due to their gaming industry experience and their ability to understand and support our current and future eCommerce objectives, in addition to offering what we felt was a solid payments solution.
During all phases of the project, DataCash worked closely with our team providing full support at all levels, resulting in a seamless integration to a robust and scalable system. Just as important is their continued support of us as our business evolves.
In a collaborative partnership, DataCash continue to provide expert advice, analysis and assistance, including new tools and payment methods – all of which play a part in assisting us to meet our on-going ambitions both within the UK and overseas.”