DataCash is Trusted Payments Processor for Ladbrokes

Ladbrokes.com is part of Ladbrokes Limited, the gaming division of Hilton Group plc, the world's premier international Hotel brand. Ladbrokes is one of the most well recognised gaming brands in the world and has been at the forefront of developing exciting and innovative betting and gaming experiences that have helped drive the rapid explosion of online gaming.

Ladbrokes enables its customers to place bets over multiple channels using one account. This means the customer can choose the most convenient method to bet whether it is over the internet, telephone or interactive digital TV. Whether they are a regular punter or merely have an occasional flutter, a Ladbrokes customer is ensured of the highest degree of security, discretion and integrity, particularly when it comes to their money.

Because financial transactions are at the heart of the service, Ladbrokes.com needed a payment services provider whom they could trust and rely upon to deliver a 24/7, highly resilient service. In 2000, Ladbrokes chose DataCash, who have since continued to be its payment provider of choice.

"We had specific requirements for a flexible, integrated system with an extremely high level of service availability," said Steve Maxwell, Systems Director, Ladbrokes eGaming. "When you're offering a time-sensitive betting and gaming service around the clock and to so many customers, it's crucial to avoid any downtime, particularly during major events.

"We chose DataCash because their payment gateway was exactly what we were looking for. They provide dual-site resilience and all of the payment features that we need to run a service that customers can trust."

Initially DataCash focused on helping Ladbrokes.com to support its online betting service and now supports the company's call centre operation as well.

By working with DataCash, Ladbrokes offers it customers a comprehensive range of payment and payout services. The company accepts all major credit cards, including MasterCard and Visa, in all major currencies. Customers can also bet instantly using their UK bank debit card.

"The gambling sector has seen significant growth in recent years as companies such as Ladbrokes have opened up new and exciting ways for customers to play and bet," said Julie Sands, Head of CNP Sales at DataCash. "The technology enables people to bet at all times of the day and night across the world.

"Ladbrokes is a highly respected and reputable brand that has opened up a world of new betting and gaming opportunities to customers. By working with them to provide a secure, robust and flexible payments system, DataCash not only gives Ladbrokes peace of mind but also removes the headache of running a complex and sophisticated payments system."

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Press and Marketing Information:
Carly Smith
DataCash Ltd
Tel: +44 (0) 207 421 9283